A Marketing graduate with a Digital Marketing diploma and commercial skills, she has 11 years of experience in developing and executing marketing strategies for sustainability-focused portfolios, including advanced materials and solar control films. Her career at 3M Mexico began in 2015 in adhesives and sealants marketing, followed by a move to the commercial side of advanced materials across various industries. By 2020, she took on a marketing role for the advanced materials division, adding electronic solutions. Since 2023, she leads marketing for Commercial Branding & Transportation, driving growth with efficiency and sustainability initiatives.