He holds a Marketing degree from ITESO and an MBA from ICADE in Madrid. With over 13 years in manufacturing, his career focuses on driving B2B business through direct sales, distribution networks, and digital platforms. He has participated in innovative projects in polyurethane production plants across Europe and the Americas, actively contributing to the shift towards cleaner, more sustainable technologies. Currently, at Intermol, part of Interlub Group, he leads commercial strategies and the development of 100% water-based mold release agents and high-performance lubricants, which have positioned the company in over 50 countries. His focus is on sustainability and global expansion.